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18 August, 2010, 12:19 am
Blogging for business is a need to do, not a nice to have. It helps you generate new customers, makes your site sticky, educates your prospects who are looking to buy your products or services. A great business blog will actually help simplify your internet marketing program. Blogging accomplishes multiple marketing functional goals with minimal structural elements.
11 August, 2010, 11:28 pm
What social marketing tactics are most often used by organizations for marketing purposes in 2010. This posts and accompanying chart shows the average percentage of companies using each of the social media platforms listed above for marketing purposes but ‘not how they should be using it’.
4 August, 2010, 10:28 pm
A blog is a type of content management system (CMS) that makes it easy for any business owner to publish short articles called posts. Blog software provides a variety of social features, including comments, blogrolls, trackbacks, and subscriptions that make it perfect for marketing purposes. Blogs make great hubs for your other social media marketing efforts, as they can be integrated with nearly every other tool and platform.
28 July, 2010, 9:16 pm
Assessing opportunities in social media marketing may seem like a daunting task paritcularly for a small business – There are thousands of social media platforms out there and not all of them may be right for your business. Like with any marketing strategy, business owners are often challenged to find and build strategies that provide the best opportunities for establishing a relationship with their customers. However, this process becomes much less daunting when armed with key insights and clear objectives to use as a prism for assessing which platforms have the necessary scale and engagement opportunities for your brand.
21 July, 2010, 6:38 pm
The buzz around Social Media Marketing (SMM) has been growing in the recent year and at a pace which is difficult to catch up with. People are blogging, connecting with friends on Facebook, posting updates to Twitter, connecting with professionals on LinkedIn. Is your business or organization still on the social media sideline,looking to get into the game but unsure of how to proceed, or are you wondering if the business value is there?
Chances are good that many of your customers or the people you want to reach are on at least one of the social media networks. Opening up your business or organisation to social media and sharing content, personality and giving value create a longer lasting relationship with your customers and members, and ensure your business stays top of mind with them when your products or service is needed.
